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From the company they're building to the products they design to the systems they put in place, they take a long term perspective. In a world of instant gratification and quick fixes, they live by the mantra "the juice is worth the squeeze". they don't cut corners. they put quality above all else. Simply put, they build things to last. They're curious, open, and receptive — always looking for new things, ideas, and perspectives. They challenge the status quo and question what has been done before. They're not afraid to make mistakes and they're sure as hell not afraid to take risks.
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Santa Cruz, California
The West Coast's largest, in-store collection of top, everyday carry brands

